H&M x DBTK: First-ever Filipino-designed collection is now available
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The collaboration explores global streetwear
Last month, history was made as Swedish retailer H&M announced its first-ever Filipino collaboration with local streetwear brand Don’t Blake the Kids (DBTK). Now, the long wait is over as the H&M x DBTK capsule drops in stores today.
H&M is a brand that celebrates all walks of life and individuality. With this, the fashion brand reached out to Emil and Vince Javier of DBTK for a tie-up. “H&M has always been in search of Filipino talents who share our values and philosophy,” Frankie Shadbolt, H&M Philippines country head manager, tells Garage Magazine during its launch event in Poblacion, Makati. “DBTK puts importance in inclusivity and diversity which H&M as a brand connects to. Our brand and DBTK also cater to the streetwear market which makes us more in-tune with one another.”
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While the brothers took lead on the designs, both sides worked together to make the collection a seamless representation of a shared philosophy. With the theme “The World is My Home,” the capsule offers six unique, fun, and surrealistic designs pressed onto a muted palette of hoodies, sweaters, oversized tees, joggers, caps, and socks.
“The designs that we came up with are a representation of our 10-year journey,” says Emil. “Each of the six designs tells a different story showcasing our passion and the message of our brand. We even reached out to our former designers to come up with authentic and original designs for this collaboration.”
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Our local designers getting recognized by a global brand is remarkable, but beyond this is the process of working with H&M that makes it even more meaningful for DBTK. “What makes this collaboration special is that they gave us the freedom design-wise. H&M also pushed us as a brand by challenging us and giving us the opportunity for a bigger platform,” Vince continues.
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Together with DBTK, H&M ambassadors like indie artist Adie, boyband BGYO, and actress Andrea Brillantes, who are self-proclaimed urban clothing fans and are boldly living their authentic selves, can be seen wearing the collab pieces for the campaign.
Starting at P349, the limited-edition pieces from the collection is now available at select H&M stores including SM Megamall, SM Makati, Robinsons Place Manila, SM North EDSA, SM Mall of Asia, Ayala Center Cebu, Festival Mall Alabang, and SM City Clark.