NCT ‘dreams’ do come true
A new group of endorsers join Han So Hee and Song Kang in the growing family of international Penshoppe endorsers. Who are they? It’s South Korean boy-band NCT Dream!
For their first campaign with the brand, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung sport pieces from Penshoppe’s “In Color” collection, which were made to fit each of their own personalities and personal styles.
“NCT Dream’s youthful, vibrant, and aspirational spirit captures the very essence of Penshoppe. We are in awe of the impact they continue to make in the industry as part of the new generation of Korean wave leaders, and we are so excited for fans to see Penshoppe as dreamed up by NCT Dream,” shares Jeff Bascon, vice president for brand management of The Penshoppe Group at Golden ABC.
NCT Dream is the third subunit of the boy brand NCT, which was debuted by SM Entertainment back in 2016. Their hits include “Chewing Gum,” “We Boom,” and “Hello Future.”
In an exclusive interview with Penshoppe, NCT Dream member Mark expressed the group’s gratitude towards the brand and their fans. “We’re thrilled to be working with Penshoppe, and keep our fans up-to-date with the latest in fashion,” the idol says. “For the members and I, fashion is all about authentic and fearless self-expression, and we are delighted to be representing a brand like Penshoppe that fully embodies that.”
Haechan also said the group is excited to see their Filipino fans again. “We can’t wait to see our fans again over there in the Philippines! There are a lot of exciting things with Penshoppe coming their way, and we are so excited to be the ones to bring it to our Filipino fans this time around,” he shares.
“The Penshoppe ‘In Color’ collection is a line of classic and versatile tops, bottoms, and accessories that come in vibrant hues accentuated with polychromatic details,” shares the brand,” the brand notes.