Chivas Regal collaborates with visual artist June Digan for limited-edition whisky packs
June Digan is a force to be reckoned with. Although she may be soft in voice, she speaks loud with her art. Her work is ubiquitous—being there without standing out, yet when one notices her work, it creates a moment of pause. Of taking a step back from a store counter display. Or stopping when flipping through a planner. Because her art, as we have established, is loud.
For the holidays, one of the world’s most iconic scotch brands has chosen to partner with her. Think of it this way: You can own a piece of June’s work and a bottle of some of the best scotch ever made in an all-in-one holiday package.
June Digan’s packaging design is a whisky-world “Where’s Waldo,” as you can identify the different flavor notes generally associated with the three editions of Chivas Regal. You can take your pick from the Limited Edition Packs of any of the three variants: Chivas 12, aka “The Global Icon,” that’s matured in ex-American whiskey casks for 12 years, with flavors of ripe apple, pear, vanilla, and honey; Chivas XV, selectively finished in cognac casks and aged for 15 years, with flavors of oranges, marmalade, honey, cinnamon, juicy sultanas, and butterscotch; or Chivas 18, with over 20 of the rarest single malts and cask-aged for 18 years, with flavors of dark chocolate, oranges, butterscotch, vanilla, cinnamon, and almond.
Apart from the holiday launch, the pandemic isn’t stopping Chivas Regal from bringing in a new brand ambassador by the name of Owen Roberts, a Scottish whisky expert who is now based in Manila.
“We’re truly excited for the new partnership with June and having Owen as a new addition to the PH team,” said Mary Jane Wong, brand manager. “Success really is a blend of different personalities and expertise, and we believe that great collaborations will create an impact and take us further. We hope everyone enjoys the Chivas Limited Edition Packs with their friends and family this holiday season!”
The Chivas Limited Edition Packs are available at supermarkets for P899 (Chivas 12 1L), P1,499 (Chivas XV 700ml), and P2,399 (Chivas 18 700ml), as well as on e-commerce sites for P1,649 (Chivas 12 1L), P1,799 (Chivas XV 700ml), and P2,949 (Chivas 18 700ml), while supplies last.
This article first appeared on Manila Bulletin Lifestyle Online
