Become a shoe designer yourself with the Nike By You service

A shoe customization like you’ve never known before

Have you ever come across someone wearing a pair of Nike’s you’ve never seen before? Most likely, they’re custom-made and now, thanks to the Nike By You service, you can design your very own pair as well. “Let’s make something no one has seen” is the premise set by the American sportswear brand where you can design and create a signature Nike footwear your own way. Formerly called Nike ID, the service is now rebranded to Nike By You.

Mainly focused on footwear, consumers can choose from 65 models of shoes under the sports or lifestyle categories. After choosing the shoe size, buyers can now alter the base, tongue, heel overlay, sole, heel tabs, and other parts on the website. Customers can either change the color palette, replace with print, edit the textile to be used, and even revise the text, and put their names on the shoe itself. As for production time and delivery, the customized pair can arrive at your doorstep in as early as two weeks.

For patrons who prefer to not do the work but still obtain a personalized pair, they have the option to choose from the pre-made designs by Nike or even shop what other customers have made.