Cha Eun-Woo leads this fashion brand’s conscious movement

Penshoppe goes for eco-friendly fashion

Penshoppe joins the fashion industry’s move into going circular with the release of its eco-friendly line, “The Conscious Generation.” Led by K-Pop star and Penshoppe endorser Cha Eun-Woo, the collection is a curated line of everyday wearable pieces.

The casual wear line includes stylish tees, pullovers, cardigans, and accessories like bags and caps; and fabricated from recycled PET bottles which are spun into yarns and blended with cotton.

Penshoppe also makes available information about the PET bottle breakdown on each garment piece:

All TCG pieces come with a small QR code design which wearers can check out for the breakdown of materials used in the merchandise. Encouraging its consumers to be part of the solution and the circular community, Penshoppe is taking one green step at a time to learn how to adapt and create a sustainable world the best way it knows how by creating fashion pieces inspired by purpose.