The week that was in style: June 11-17
ASICS TIGER AND FOSS CELEBRATED THE 10TH ANNIVERSARY OF THEIR COLLABORATION
JUNE 11
Fans of both Asics Tiger and Chinese streetwear label FOSS Gallery have something to celebrate, as the two brand’s legendary collaboration GEL-MAI recently celebrated its 10th anniversary.
Even though a decade has passed since its conception, the GEL-MAI’s asymmetrical design and unique encircling lacing system still look very contemporary, if not even ahead of the times, and so an updated version was but a natural progression. The Asics Tiger x FOSS GEL-MAI “Development – Sunrise” presents a contrast of cold and warm tones, between the sunlight cast by the rising sun and the shadow formed by the horizon, both inside and outside of the shoe; premium suede was used to highlight the rich colors. The complementary round arched structure is also a subtle outline of the bright gold rim of the “sunrise,” and an “X” mark represents the original shoe’s 10th anniversary, integrated within the FOSS logo. Learn more about the GEL-MAI “Development – Sunrise” shoe and how to order on the Asics Tiger website.
BIG POOL DAY 2018 MADE A SPLASH
JUNE 12 | Brazil
Big Pool Day returned for the third time, and Garage was there at the Clube Recreativo Jequitibá in Caçapava, Brazil to experience it firsthand with Converse Philippines.
Graffiti, photography, and tattoo sessions were held all throughout the two-day skateboarding competition, with Converse’s Rated One Star collective present: Naomi Preizler (Argentina), Matias Moena a.k.a. NFX (Chile), Rjay Ty (Philippines), Igor Ośmialowski (Poland), Dang Huy Hoang a.k.a. Masta B (Vietnam) Marcelo Frisancho (Peru), Jessica Yang (Philippines), Ewelina Gralak (Poland), Javiera Pereda (Chile), Carlos Hamburguesa (Mexico), Lucas Do Nacemento (Brazil), and Berenice Martinez (Mexico). Read more about everything that had happened, the Rated One Star activation, and the biggest skateboarding fraternity in Latin America in our Big Pool Day coverage.
KIEHL’S PARTNERED WITH LOCAL BRANDS BENCH AND SM SUPERMALLS FOR KIEHL’S LOVES THE PHILIPPINES LINE
JUNE 14 | SM Mall of Asia, Pasay
The pharmacy-turned-luxury skincare brand Kiehl’s reintroduced a couple of its most popular products with packaging that features some of the hallmarks of Philippine culture, designed by New York-based artist Alli Mac. Cult favorites Calendula Herbal Extract alcohol-free toner, Creamy Eye Treatment with avocado, Midnight Recovery Concentrate, and Ultra Facial oil-free gel-cream got a new look with the Kiehl’s Loves The Philippines line, which was launched in Manila via a pop-up store right in the middle of the SM Mall of Asia Atrium.
Open from June 8 to 15, the pop-up store also housed a media event on June 14, which highlighted the skincare brand’s partnership with Bench, the local distributor of Kiehl’s products, and SM Supermalls. “We are honored to work with proudly Filipino brands that only want the best for their customers,” said Joan Hwang, product manager for Kiehl’s. “Kiehl’s is committed to deliver customized and effective products suited for different skin types. By understanding the unique weather conditions in a tropical country like ours, we can provide Filipinos with heritage skincare products that cater to their specific needs.”
Products that come in the Kiehl’s Loves the Philippines limited edition packaging are available in the following malls: Greenbelt 5, Powerplant, Shangri-La Plaza, TriNoma, Alabang Town Center, SM Mall of Asia, SM Makati, SM Aura, SM Megamall, SM North EDSA, Robinsons Magnolia, U.P. Town Center, Podium, and Ayala Center Cebu.
DONOVAN MITCHELL VISITED MANILA
JUNE 17 | The adidas store on Bonifacio High Street and Taft Food by the Court
Adidas brought to our shores the Utah Jazz shooting guard Donovan Mitchell, who is in the running for the NBA 2018 Rookie of The Year title. “From claiming the 2018 Slam Dunk title to being a frontrunner in this year’s Rookie of the Year race, Mitchell has really inspired our basketball-crazy country,” said Jen Dacasin, brand communications and sports marketing manager for adidas PH.
The 21-year-old Mitchell— also known by his fans as “Spida”— is ahead of all his fellow rookies in scoring per game, with an average of 20.5 points per match. In addition to the prerequisite press conference, Spida’s Manila visit was made more interesting with an on-ground adidas designer lab that was set up at the Taft Food by the Court.
For more #SpidaInManila news, follow adidas on Instagram.
