The week that was in style: Sept 10-16
ADIDAS ORIGINALS RELEASED THE NEW TUBULAR SILHOUETTES
September 14 | Taguig City, Metro Manila
adidas Originals has released new silhouettes for the street favorite Tubulars: Tubular Dawn and Tubular Doom for women, and Tubular Rise and the NOVA Tubular Apparel both men and women.
The Tubular Rise received a bold update on the basic fundamentals of the Tubular. The body is made of Primeknit, suede, and an elastic material, living up to its promise of a bold and visual aesthetic. Adding to that are the space-dyed neon fibers on top and an integrated lacing system that blends in with the current design. It is now available in a tonal tan colorway–just how we have dreamed and wished Tubulars to be.
You can see (and buy, of course!) the new Tubulars in real life in adidas Originals leading stores and retailers and at their webshop.
A$AP ROCKY PARTNERED WITH UNDER ARMOUR
September 15 | Maryland, USA
How many weeks has it been since we last talked about A$AP Rocky’s collaboration with GUESS? The rapper sure is busy as this time, Under Armour recruited him for a series of product releases and community-based projects.
Community-based projects? Is this still a fashion story? Yes. Apparently, A$AP Rocky wanted more than a collaborative retail set-up with brands, and has pushed for a deeper commitment with Under Armour. It is said that this partnership has been three years in the making, and its first results are the community centers that will be opened in the urban neighborhoods of New York, Baltimore, and Los Angeles, all with the intention to influence today’s youth to be good and do good. And A$AP Rocky is happy to share that the brand believes his vision.
https://www.instagram.com/p/BX3dSyYD0mW/?taken-by=asaprocky
There are limited details available on how the partnership will further roll out, but the well-used mix of street and sportswear? We’d like to see the Under Armour X A$AP Rocky version of that.
