BeautyCon 2026: Your beauty playground awaits
185+ brands, exclusive deals, and four days of beauty discovery at SMX Manila
Beauty lovers have a new date to circle on the calendar—BeautyCon 2026 is almost here.
Set across more than 9,000 square meters at the SMX Convention Center, the four-day event brings together 185+ participating brands with interactive booths designed for discovery, play, and plenty of shopping. Expect exclusive gifts with purchase, special bundles, major discounts, and limited-time deals, available exclusively for Watsons Club, SMAC, and LOOK List members.
Shopping gets a seamless upgrade with the Watsons app’s Click & Collect feature. Members can scan products at participating booths, check out through the app, and simply pick up their purchases at the designated collection point—no long lines needed. To make things even smoother, 60 cashiers will be stationed around the venue, tripling last year’s capacity.
At its heart, BeautyCon 2026 celebrates beauty without limits. Inspired by the community that has grown around the event, this year encourages everyone to define beauty on their own terms—because beauty looks different for everyone.
The event also coincides with the 185th anniversary of AS Watson, the global health and beauty retailer behind Watsons. Marking nearly two centuries since Alexander Skirving Watson opened a small dispensary in Hong Kong, the milestone highlights the company’s enduring commitment to accessible health, beauty, and wellness worldwide. Joining the celebration is Dr. Malina Ngai, Group CEO of AS Watson, carrying the anniversary theme “Grow As One.”
Throughout the four-day event, BeautyCon will host workshops, talks, and panel discussions featuring some of the country’s most influential names in beauty and wellness. Visitors can also look forward to makeup demonstrations, celebrity appearances, and expert-led beauty conversations.
The Philippine Dermatological Society will also offer free skin and scalp consultations during the convention.
BeautyCon 2026: A World of Beauty runs from March 19 to 22, 2026, from 10 a.m. to 9 p.m., at the SMX Convention Center. The event is free for SMAC holders, Watsons Club members, and Look List patrons—just present your physical card or e-card/QR code upon entry.
Follow @smbeauty, @watsonph, and @lookatme_ph on Instagram for updates on activities and brand partners
