New Era levels up Alabang Town Center with an exclusive Japan Golf drop
The new store reopens with a fresh look and custom services
Did you know you can actually get your New Era cap reshaped? For anyone who wears their favorites everywhere—gym days, movie nights, random errands—that’s a game changer. And now you can do that (plus customize pieces to your liking) at the newly reopened New Era store in Alabang Town Center.
The space has been completely refreshed, giving South Metro shoppers a sleeker, more relaxed place to explore. The big highlight? The Exclusive Japan Golf Line, which you can only find at New Era ATC. It’s a premium collection inspired by Japanese golf culture, mixing clean design with performance-driven details—basically, the kind of drop you won’t see in any other branch in the country.
The store itself feels more open and organized, with dedicated areas for Women’s, Outdoor, Performance, and Lifestyle pieces, making it easier to find what fits your vibe. And if you’re into personal touches, the upgraded services include embroidery, heat-seal customization, and even cap re-blocking so your hat always keeps its shape.
The reopening came with a fun launch moment including guest DJs, a quick golf activity, and familiar faces from the influencer crowd like LA Aguinaldo, Cheenie Buenvenida, and Antonette Aquino popping in to check out the new space—but the real star is the store itself and everything you can do inside it.
To learn more about the new space, follow New Era on their socials
