LOOK: Mugler Fragrances names Heart Evangelista as its new ambassador
Plus, all things about the latest Angel fragrance, Fantasm
Heart Evangelista takes her influence to the next level as she is officially named Mugler Fragrances’ Regional Ambassador for Southeast Asia. A force in both fashion and beauty, she continues to make her mark with this prestigious role.
As regional ambassador, Heart will spotlight Mugler’s iconic fragrance collections, bringing her signature elegance and presence to the brand. This collaboration is more than just a title—it’s a celebration of individuality and transformation, values that are at the heart of Mugler’s identity.
“We are ecstatic to welcome Heart Evangelista as a regional ambassador. Heart embodies the fearless and fascinating essence of Mugler. Her distinctive style align seamlessly with our vision of empowering individuals to express and embrace their uniqueness.” said Charles-Alexandre Boczmak, General Manager SAPMENA L’Oréal International Distribution.
“Heart, a longtime friend of the House and a true fashion icon, will play a key role in celebrating our iconic fragrances in this strategic region. Known as the “Angel Nova Queen,” we are thrilled to officially welcome her to the Mugler fragrance family,” added Danièle Lahana-Aidenbaum, Global President for Mugler fashion and fragrance.
As the new face of Mugler Fragrances, Heart expressed her excitement: “I am truly honored to join the Mugler family,” said the artist. “Mugler has always stood for boldness and creativity, values that I deeply admire. I am excited to collaborate with a brand that celebrates individuality and inspires people to express their most authentic selves.”
The announcement was accompanied by stunning visuals of Heart holding one of the House’s newest fragrances, Angel Fantasm Eau de Parfum Sensuelle. This scent is described as a sensual gourmand blend, featuring juicy pineapple and fresh coconut accord, mixed with patchouli essence, bourbon, and vanilla infusion.
For the first time in the series, the fragrance is housed in Angel’s iconic star-shaped bottle—now in sleek black. Fantasm is said to be an irresistible invitation to embrace one’s deepest, most intense fantasies.
Follow Mugler for more details on this exciting campaign.
