LOOK: Japanese watch brand Alba unveils new campaign celebrating distinctive style

Prestige and Fashion Collections shine in the “Watch Me Wear Alba” launch

Alba, a Japanese watch brand, has been making a name for itself since 1979. As a subsidiary of Seiko Watch Corporation, the brand has offered affordable yet durable timepieces with designs that transcend trends to this day.

This season, Alba is launching a new campaign, calling on individuals who love to celebrate distinctive moments. The “Watch Me Wear Alba” campaign highlights two collections: Prestige and Fashion.

The Prestige collection blends European aesthetics with modernist touches. Its refined silhouettes and eye-catching details evoke memories of nights out, travels abroad, and elegant soirées.

The Prestige collection includes options for both men and women, featuring analog displays, jewel tones, full luminous dials, mineral crystal glass, and stainless steel cases and backs. The straps are available in stainless steel or leather, with some models also featuring a calendar—a valuable tool for keeping track of dates and schedules. Additionally, the watches are water-resistant up to 50 meters.

For the Fashion collection, the campaign spotlights ladies’ models with patterned dials, mineral crystal glass, and stainless steel cases, backs, and straps. These polished timepieces are a must-have for those with versatile wardrobes.

Also water-resistant up to 50 meters, these watches are designed for individuals who never miss a chance to capture that perfect outfit shot.