Ami brings Parisian elegance to Manila with new boutique

Get a closer look at the brand’s fall 2024 collection at the newly opened space

Manila’s fashion scene has just been elevated with the arrival of Ami, the renowned Parisian brand by Alexandre Mattiussi, which opened its first boutique in the Philippines on August 15, 2024. Nestled in the stylish Rockwell Center, this new 74-square-meter store is set to become a go-to destination for those seeking a blend of classic French elegance and contemporary style to build their capsule wardrobe.

The boutique’s design reflects the brand’s commitment to timeless sophistication. Upon entering, customers are welcomed by a thoughtfully designed space featuring natural oak wood, golden and champagne brass accents, and walls coated in soft beige limewash paint. The glass facade allows light to flood the store, creating a warm and inviting atmosphere that echoes the brand’s Parisian roots.

A key highlight of the store is its central accessories display, anchored by a sleek half-moon-shaped sofa. The maison’s signature black and white stripes are subtly incorporated into the design, adding a touch of the brand’s distinctive style. The parquet flooring, crafted from striped natural wood arranged in a sunray pattern, adds a unique and elegant detail to the overall aesthetic.

For the launch, Ami presented its classic signature pieces, including t-shirts, polos, and other layering wear featuring the brand’s emblem. Additionally, they showcased the Fall 2024 collection, featuring well-tailored outerwear, sheer tops, shirts, and pants in colors of lilac, slate, and chocolate brown.

With its curated selection of menswear, womenswear, and accessories, Ami’s Manila boutique offers a fresh take on Parisian fashion, making it a must-visit for anyone looking to add a touch of French flair to their wardrobe.