ICYMI: The ultimate beauty experience at SM Beauty’s So Much Color event

An extravaganza with top brands and huge discounts

On July 27, 2024, SM Beauty invited makeup and haircare enthusiasts for a vibrant afternoon celebrating creativity and self-expression through cosmetics and haircare.

Held at the Mall of Asia in Pasay City, the mall’s Central Atrium was transformed into a beauty haven, featuring brands like You Beauty, Barenbliss, BYS, BLK, Issy, GRWM, Ever Bilena, Careline, Spotlight, Vice Cosmetics, Absidy, Orly, Sunnies, Fresh, Maybelline, Hued, Lavojoy, L’Oréal, Revlon, Tsubaki, Liese, Hairfix, Kiss New York, and more. These brands showcased their latest collections, offering guests the opportunity to purchase their favorite products at exclusive event prices.

SM Beauty also hosted the highly anticipated Lippie Lovers Sale from July 26 to 29, making every lipstick enthusiast’s dream come true. Customers enjoyed up to 50% off and buy one, take one deals on nearly 2,000 participating products at SM Beauty stores nationwide.

A total of 3,000 lipsticks were sold during the sale, proving that lippies remain Filipinos’ favorite cosmetic product.

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Don’t miss out on huge discounts on cosmetics and hair products—follow SM Beauty on Instagram for upcoming event announcements.

Featured image source: Freepik.com