This global eyewear brand redefines affordable luxury

Introducing Privé Revaux presented by Jamie Foxx, Hailee Steinfeld, and Ashley Benson

Last November, we witnessed the unveiling of the largest optical shop at SM North—Vision Express at The Block. Amid the showcase of renowned eyewear brands such as Ray-Ban, Guess, Dita Lancier, Silhouette, and other designer specs, one brand took center stage: Privé Revaux—a brainchild of Hollywood stars Jamie Foxx, Hailee Steinfeld, and Ashley Benson.

Launched in 2017, this dynamic trio conceived a visionary concept: to make high-end eyewear accessible to all. Infused with the sensibilities of celebrities, these Hollywood heavyweights combined their distinctive styles and industry influence to revolutionize the way customers perceive and purchase eyeglasses.

Privé Revaux eyewear redefines elegance without compromising durability and price. Using top-tier materials, from robust frames to polarized lenses with 100 percent UVA/UVB protection, each piece boasts impact and scratch-resistant coatings, ensuring both style and longevity.

Each founder has a specific collection. The Jamie Foxx collection features bold, edgy, and charismatic frames embodying Jamie’s incomparable flair. From classic aviators to contemporary square designs, each piece bears testament to premium quality and meticulous attention to detail.

The Ashley Benson collection mirrors her magnetic presence both on and off-screen, offering daringly trendy to timelessly elegant eyewear that aligns with her fashion-forward approach.

For Hailee Steinfeld, the collection focuses on modern and chic designs to timeless frames. The capsule ranges from sunglasses, blue light, and prescription glasses, exemplifying a diverse array of styles, catering to various face shapes and personal tastes.

Explore all three collections available at Vision Express branches.