LOOK: RVCA, skate and streetwear store, opens PH flagship
Did you know that RVCA is pronounced as “rew-ka”?
You may have already come across the sportswear brand RVCA before, but did you know that the brand is pronounced as “rew-ka” rather than spelled out? Filipinos now have the opportunity to get better acquainted with the brand as it opens its first-ever store in the Philippines.
RVCA combines art, skate, surf, jiu-jitsu, and mixed martial arts through its sporting goods. The brand’s philosophy of “balance in opposites” prioritizes the idea that people should not be confined to boxes, but rather encouraged to transcend boundaries and embrace coexisting opposite forces.
To fully realize the American brand’s vision, RVCA continually collaborates with subcultures in arts and sports. “By working with this creative and athletic community, RVCA is able to create unique designs that resonate on a deeper level,” says RVCA Philippines Marketing supervisor, Marron Villapando. “RVCA products are not only functionally stylish but are also a ‘representation of the culture and values of the people who wear them.’”
Action sports enthusiasts, art and fashion lovers, and combat sports athletes were present during the launch event as proof of the community that RVCA has built. Performers included DJ JP Sacaben, Out of Scratch, and DJ Karwa.
The merchandise includes high-performance gear with odor-fighting technology, quick-drying, and lightweight materials perfect for high-octane action, such as training shirts, shorts, caps, bags, and other accessories.
According to RVCA Philippines Brand Manager Llander Simon Cham, the coming months will be even more action-packed. “We are also developing some events for the community, such as the RVCA Invitational, which will be an exclusive combat sports competition,” adds Llander.
The RVCA flagship store is located on the second floor of Glorietta 3 at Ayala Center, Makati.
