Diageo Philippines unveils the newest Johnnie Walker Luxury boutique
‘Tis the season to be jolly, generous, and intimate. We all know that gifting is more special when it’s personalized. Now you can also have your favorite spirits customized as Diageo Philippines officially launched its newest Johnnie Walker Luxury boutique at Rustan’s Shangri-La Plaza featuring a portfolio of the world’s rarest and most exceptional blends of luxury spirits, plus a bespoke personalization service for a more individualized bottle experience.
Aside from the boutique showcasing Diageo’s lineup of scotch whisky brands led by Johnnie Walker Blue Label, John Walker & Sons XR21, Mortlach Single Malt Scotch Whisky 12YO, and Mortlach Single Malt Scotch Whisky 16YO, the boutique takes pride on personalization and gifting station. This section allows shoppers to personalize their purchases with options of either engraving services or custom leather tags for a more unique approach to celebration milestones and gift giving.
“We’re delighted to bring the Luxury Boutique concept to Rustan’s in Shangri-La Plaza to continue driving growth for the spirits category in the country while making high-end, luxury whisky accessible to consumers in one of Metro Manila’s most prestigious shopping destinations,” shares Fatima Espineda-Caeg, Marketing Manager at Luxury and Whisky of Diageo Philippines. “We envision the Johnnie Walker Luxury Boutique as a way for our customers to give the special people in their lives an elevated gift that captures and magnifies the unique characteristics of our whisky. We see this as a way for the brand’s deep heritage to be brought to new life, allowing more people to discover the true depths of flavor it has to offer.”
Buyers can avail of the engraving and personalization services with a minimum order of any two bottles. After payment, guests are asked to fill out a personalization form indicating which name or short message they would like to be engraved on the bottles. After which, the personalized bottles are delivered directly to the customers’ homes within three to five working days in an equally special limited-edition gift packaging.
The luxury boutique is located on the 3rd floor of Rustan’s Shangri-La Plaza until Dec. 31, 2022.
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