BJ Pascual and fashion brand Proudrace rework old garments for a good cause
The result is uber chic and contemporary
Upcycling and reworking old materials, previous designs, and pre-loved pieces is among the latest trends that hit the fashion runways all over the world. The past year may have been tough for us all, but it sure pushed a button in the fashion industry to finally embrace its wastes, and, as a field full of creatives, produce something new and beautiful.
Joining the fashion movement locally is fashion photographer BJ Pascual and homegrown label Proudrace as they team up to build a sustainable and ethical fashion line that is chic, modern, and all for a good cause.
“In our effort to be an eco-futurist brand, a few months ago, BJ Pascual and our team thought about reworking some of his Proudrace pieces and doing a fundraising sale to benefit the displaced sewers that we constantly work with,” the brand posted. “We decided to turn his garments into women’s pieces.”
The result of their collaboration features contemporary pieces that jump from sporty and patchwork pieces to reconstructed casual wear. The bondage bra tops made of old t-shirts can easily fit on your beach or city OOTD. The hooded duster, multi-print dress, and velvet sweatshirt make for stunning WFH pieces for when Zoom meetings call for something extra. And those form-fitting, statement-imbued athleisure looks are in the peak of DIY aesthetic.
Established in 2012, Proudrace is led by Patrick Bondoc (industrial designer) and Rik Rasos (creative director). The brand, which have been recognized by Vogue Talents and Highsnobiety’s Under The Radar designers, envisioned to produce fashion-forward collections with local artisans. That’s why helping them is the prime purpose of the brand’s rework line with BJ.
“Proceeds of this sale will be for the single mother sewers that are still struggling to bounce back from the changes caused in their livelihood because of the pandemic,” it ends.
Pieces from the collection are available @proudrace on Instagram.
Featured image source: BJ Pascual’s Instagram account
Text by John Legaspi
This article first appeared in Manila Bulletin
