V looks good in Nothing

BTS’ V is officially Nothing’s new global brand ambassador, fronting the campaign for the brand’s latest audio flagship

Nothing has a new face, and it’s a pretty recognizable one. BTS’ V has been named the brand’s new Global Brand Ambassador, starring in the campaign for the Headphone (1) Pro.

Shot in Seoul by photographer Dorothea Sing Zhang, the campaign puts V in a world of music, movement, and creative experimentation. Its visual references range from Jamiroquai’s Virtual Insanity and Gene Kelly’s Singin’ in the Rain to the sequential photography of Eadweard Muybridge.

V also had a say in the campaign’s soundtrack, initially suggesting jazz before the team landed on Suzanne Vega’s “Tom’s Diner.”

The partnership arrives as Nothing continues to build a stronger connection between technology, design, music, and culture. V now joins Charli xcx, who became a Nothing Global Brand Ambassador and shareholder earlier in 2026.

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At the center of it all is the Headphone (1) Pro, featuring a triple-driver setup, adaptive ANC, Dynamic Spatial Audio, and up to 68 hours of battery life with ANC off.

For the Philippines specifically, pre-orders begin October 1, 2026 at P25,490, through Digital Walker, open_source by Beyond the Box, Nothing PH Shopee Mall and other channels.