FIRST LOOK: NCT’s Jeno Lee is Ferragamo’s first global male ambassador

The artist looks ‘Superhuman’ in the campaign

Italian luxury company Ferragamo has further expanded its audience by targeting not only K-pop fans but also men in general, as the newly-rebranded house announces its first-ever male global ambassador. Meet Jeno Lee, the K-pop artist from boy band NCT, who has become a Ferragamo ambassador.

In an Instagram post, Ferragamo stated that the partnership solidifies the relationship between the house and the artist. Maximilian Davis, the brand’s creative director, said, “We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo.”

“I am very excited to create synergy with the brand and look forward to unveiling our future projects! Stay tuned for updates from both of us,” expressed Jeno over his excitement about being part of the brand.
To celebrate the announcement, Jeno wore curated pieces from the pre-fall 2023 collection, which included a check print sleeveless shirt, coordinating denim looks, technical jackets, a ribbed pullover, side buckle shoes, and several leather bags, including a shoulder bag with Gancini buckles and a shoulder bag with cut-out detailing.

Check out the campaign photos below: