LOOK: Spanish footwear brand Toni Pons officially launches in the Philippines

These handmade footwear are your next favorite summer shoes

Here’s a new footwear brand that will make your soles happy. Meet Toni Pons, a Spanish footwear brand with Mediterranean roots known for its espadrilles with a carefree aesthetic.

On May 16, 2023, the brand officially launched its branch at SM Megamall in Mandaluyong City, attended by Jordi Pons, part of the third generation of the family and CEO of Toni Pons. The event paid homage to summer as they launched the brand with a fashion show featuring the Philippine All Stars, who strutted and danced their way down the runway showcasing the brand’s footwear offerings.

Toni Pons was founded by Antoni Pons Parramon, who created the first traditionally-made espadrilles made with jute or rubber in Osor, a small village near Girona, Spain. More than 75 years later, the brand, which originated with espadrilles, is now also a global leader in handmade footwear.

“Whoever loses their roots, loses their identity,” said Jordi. “That is the Toni Pons motto. As a brand, we are truly rooted and focused on traditions, which is why we are a world leader and a trusted brand for espadrilles. As an homage to expert Spanish craftsmanship, we at Toni Pons continue to produce meticulously handcrafted footwear that is still loved and worn by many to this very day.”

Toni Pons’ aesthetic is rooted in the brand’s Mediterranean character. Its aesthetic breathes freshness and elegance, which is very fitting for our tropical country. They have a selection of footwear that ranges from espadrilles, sandals, trainers, wedges, and slippers for men, women, and kids.

“The espadrille is an iconic style for summer footwear. Toni Pons is truly a brand that will resonate with many in the Philippines since our country has an abundance of sunshine year-round,” said Ivan Yao of Lucerne Group. “We are proud to share Toni Pons, a Spanish heritage brand, wherein everyone can now gain access to footwear that is simple, sophisticated, and comfortable to wear no matter the season.”