Beyonce brings fashion nirvana with Ivytopia
Here are the new offerings from Adidas and Ivy Park
Last month, Beyonce released her disco-inspired single “Break My Soul,” which garnered mixed reviews from her supporters. This July, the hit-maker once again offers another drop that’s more fashion focused. Her label with Adidas brings forward a new collection for Ivy Park called “Ivytopia.”
The campaign features models Harvey Newton-Haydon, Adut Akech, Joan Smalls, Irina Shayk, and Alva Claire, wearing the latest from the capsule. The pieces include floral-printed pieces and bright colored units in aqua marine, neon green, and silver.
The inclusive and gender-neutral sizing features apparel, footwear, and accessories for the beach, mountain, and city. There are available tracksuits, swimwear, leggings, polos, dresses, bags, caps, and shoes sporting modern silhouettes with futuristic details.
This collection also expands to children’s wear, which similarly includes fashion, swim, and activewear for kids of all ages.
See campaign below: