LOOK: Rihanna joins LeBron James, Roger Federer, and Patti Smith in new Rimowa campaign

Here’s to the new era of travel 

A lot of us miss the feeling, the adventure, and the experience brought by traveling. And Rimowa’s latest campaign is definitely not helping. Sharing perspectives of iconic celebrities and their travels, Rimowa takes us to a journey with Roger Federer, LeBron James, Patti Smith, and the newest addition to Rimowa family, Rihanna, through the brand’s cinematic campaign which inspires a purposeful new era of travel. 

“During a period of unprecedented pause, Rihanna, LeBron James, Roger Federer, and Patti Smith redefined their expectations and experiences of travel. Featuring a poem written and narrated by Patti Smith and a custom score by Jamie xx, Rimowa’s new campaign shares the journey of four global icons as they embrace a purposeful new era of movement,” the brand states on an Instagram post. 

Watch the extended version of the campaign below: 

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Featured image source: Rihanna’s Instagram account