For spring 2021, the American luxury brand Coach launches its new collection via a virtual presentation featuring Stuart Vevers’ archival pieces from his seven-year residency as creative director, decontextualized pieces from his fall 2020 collection, and his new assemblage for spring 2021.
Coach collaborates with Juergen Teller, the German visionaire who shot the virtual presentation with iconic, current, and upcoming artists and friends of the brand including Kate Moss, Debbie Harry, Kiko Mizuhara, Kaia Gerber, Jeremy Lin, Megan Thee Stallion, Cole Sprouse, Jon Batiste, Paloma Elsesser, Hari Nef, Binx Walton, Lexi Boling, Xiao Wen Ju, Kelsey Lu, Bob the Drag Queen, and Rickey Thompson.
To emphasize the brand’s commitment to sustainability, Coach Forever, the brand’s new collection, features naturally dyed bags made from recycled materials, fabrics made of recycled plastics, and vintage pieces reformed with embroideries and embellishments. See the #CoachForever collection here:
Photos courtesy of Coach