Building Connections: World Traveller at 30
In a world that has become smaller through powerful forms of transportation and issues of global scope both, travel has become more relevant. It is no longer a matter of luxury or learning via other cultures: it has become a true necessity as a means of relaxation and connecting with people.
What is not always apparent is the challenge that travel imposes. Aside from meeting requirements across national borders, there is also the practical aspect of being able to carry what one needs on the journey. Of course, the aesthetic and the personal inevitably come into play: the more pleasing the luggage, the better.
In light of the bigger picture, World Traveller has been providing for the needs of smart travellers. Established in 1989 as a provider of document cases and other travel accessories, it later expanded into a travel brand with its own luggage line in 2002.
World Traveller, previously under LNY Singapore and now with the Asian retail giant Primer Group of Companies, celebrates its 30th anniversary this year. A fashion show featuring various kind of luggage from its line was held as means of commemoration as well as affirmation of the #ForTheSmartTraveller campaign.
The show and celebration, hosted by Janeena Chan, was held last November 13, 2019, Wednesday, at the Mermaid Bar, I’M Hotel in Makati. The guests feasted not only on good food and wine, but also the sight of impressive pieces of luggage. These addressed not only concerns for reasonable prices and easy carriage, but also matters of style and taste.
The pieces walked down the ramp provided the visual counterpart to the people that World Traveller seeks to engage: the business traveller, lifestyle traveller, adventure traveller, and creative traveller. Chef Francis Tolentino, top model Adela Mae Marshall, athlete Graham Caygill, and PR expert Cat Triviño represented each category respectively.
The highlight of the night was the launch of a new luggage model, the Antelope, which is World Traveller’s very first aluminum luggage. It is not only a beauty: it is highly convenient by virtue of its weight and features: top and side handles, an aluminum push-button trolley, built-in TSA lock, foot studs, and 4 double-type wheels.
All in all, the night was a good way to usher in World Traveller’s next 30 years of providing excellent luggage for more and more travellers looking for a chic and convenient way to transport their things from destination to destination, building connections each step of the way.
Writer: Niccolo Rocamora Vitug
