Quit it with the mugs, socks, and ties. Or not, if that’s all you could afford for now. But does your dad really need another statement mug to clutter his office desk? Isn’t his sock drawer already crammed? If you have been good with your money and have been able to save up a bit, get him a beautiful and functional gift that he can really appreciate. Like a customized timepiece, for example.

With its smart mix of classic designs injected with a cool, contemporary vibe, Kenneth Cole Reaction presents its 2019 collection that combines athleticism with an urban edge. With 11 different styles to choose from, you can find the perfect watch to match your dad’s tastes.

If he’s the sporty type who likes his timepiece to tell him more than just the time, he’ll also appreciate the Jones’ jet black casing and contrasting bright blue strap and hour markers.

The Jones, Php4980

Even sportier are Park and Broadway, with their black and orange palette, the cool layered effect on their dials, and their stylized markers.

The Park, Php3980

If your dad is a bit understated with his personal style, the Bleeker and Dyer might be more up his alley, with the screw detailing on the bezel set against a pastel gray or deep blue backdrop.

The Bleeker, Php3980

The military-inspired Fulton and Bowery watches feature a 51mm IP black plated case paired with bold hour markers that stand out against the dark texturized dial.

The Fulton, available with brown and black leather strap options, Php3980

If dad is a natural cut up or is just the life of the party, the Seigel’s attention-grabbing design might be a match.

The Seigel, Php4980

If none of these models seem to encapsulate your father’s taste or personality, there are Dekalb and its unusual tangerine dial, the Carlton’s contrasting black and white façade, and the Irving’s interesting cut-out details.

The Irving, Php4980

These reasonably priced and well-designed watches can also be personalized with Kenneth Cole Reaction customizable cases and straps, and you can even monogram them with your dad’s initials. Just head to the Kenneth Cole Reaction pop-up store at SM Makati anytime until June 17 to make your gift extra special.

Kenneth Cole Reaction watches are now available at The SM Store, Robinson’s Department Store, Metro Gaisano, and Landmark outlets, and online at Zalora, Lazada, and Shopee.