Loyalty pays off, as Pia Wurtzbach has shown. Long before she earned the Miss Universe title in 2015, she had already been relying on the Dr. CRB clinic—named after its founder and chief doctor Dr. Che Bernad—for all her skincare and aesthetic needs; one need only to check her old Instagram posts to see proof. And after being named as one of the most beautiful women in the world, Wurtzbach continues to rely on the kind of aesthetic service expertise that has always been there for her. “When I won Miss Universe, I was so thankful because they took care of me. Of course, a lot of offers came in, but I really didn’t want to be with any other clinic; I was very vocal about that,” she shares. “It was my gratitude to Dr. Che Bernad for taking care of me at that time when nobody believed in me. I was just going to wait for the right time [when] I [would] formally endorse them—and now, I’m here!”

DR. CRB’s business development manager May Bernad, Pia Wurtzbach, and DR. CRB’ founder and chief doctor Dr. Che Bernad during the clinic’s recent Beauties of Summer event

The DR. CRB face (and body) embodies the clinic’s new slogan. “Confident. Radiant. Beautiful.” “First you have to be confident. That will make you radiant, and everybody will [then] see that you’re beautiful.”

To help Wurtzbach and its many other clients continue to be confident, radiant, and beautiful, DR. CRB has introduced its updated product lines that have been formulated to fit better their needs, especially in a humid environment:

Moisturizing Serum

The Moisturizing Serum helps hydrate the skin with its light and non-greasy formula that contains hyaluronic acid meant to improve skin complexion and reduce the signs of aging and discoloration. It leaves skin plump, smooth, and radiant with continued use.

Youth Booster

This age defense serum is formulated with PEPHA-Protect watermelon extract that protects skin cells from UV-light damage and has anti-aging properties to keep skin hydrated. Suitable for all skin types, it restores and binds moisture, making it great to apply under makeup or sunblock.

Sunblock Lotion SPF98

The light and non-greasy everyday-wear sunblock is now upgraded to withstand the harshness of city environment, with the addition of CONTACTICEL™ into its formulation. It’s an anti-pollutant that protects skin from ozone damage and micro-particles such as dust and smoke, as well as particles of heavy metals.

Sunblock Gel SPF45

For acne-prone skin, the bestselling Sunblock Gel with its SPF 45 is perfect for oily skin. It is generally formulated with anti-bacterial and anti-acne elements, but its tea tree content fights acne while the PEPHA-PROTECT watermelon extract boosts cell protection against harmful elements. Cooling and healing, its aloe content moisturizes the skin, and the addition of collagen boosts its anti-aging properties.

Ultimate Whitening Elixir

In 2014, DR. CRB earned positive feedback from clients who loved the beneficial effects of this product. To make it even more suitable for the increasingly hot and humid weather, the clinic now has the Ultimate Whitening Elixir, available as a lightweight serum. It has moisturizing and pore-refining properties, and with constant use, skin looks more radiant.

DR. CRB has also introduced two treatments that patients can look forward to. The Mezotix uses titanium to transfer heat to the skin, priming it for post-treatment hydration. It prepares the skin for the delivery of medication, assuring that optimal absorption of the applied product occurs. Also effective for dry and wrinkled under-eyes, keloids, and scars, this treatment is a good alternative to other laser procedures because it requires little to no downtime.

Meanwhile, DR. CRB’s popular Ulthera Elite treatment is now performed using the latest Ulthera Elite machine, making the procedure significantly less painful with its use of ultrasound technology to lift and tighten the facial muscles and promote collagen production. The effects include tightening of the jawline, toned facial muscles, improved skin laxity, decreased sagging of the jowls, and double chin.

DR. CRB is located at Suite 1608, The Trade and Financial Tower, 32nd street corner 7th avenue, Bonifacio Global City, Taguig.