Kiehl’s recently launched the newly reformulated customer favorite Powerful-Strength Line-reducing Concentrate with more vitamin C and hyaluronic acid. Garage interviewed L’Oréal Philippines Luxury Division general manager, Sher Le-Chua, and Kiehl’s product manager, Joan Hwang, on how to deal with signs of aging, plus the luxury skincare brand’s plan for 2018. Here’s what they had to say:
Garage: What is Kiehl’s promise for 2018?
Sher Le-Chua (SLC): “Our promise is really about naturalness and science in our products. That’s our brand’s DNA. We can be taken [a little bit too] seriously, so we want to inject excitement and fun into our future projects. We want to reach out and be more relevant to the millennials.”
L’Oréal Philippines Luxury Division general manager, Sher Le-Chua
Garage: How do men benefit from the improved Powerful-Strength Line-Reducing Concentrate?
SLC: “All of our products are unisex. There is 10.5% vitamin C, and there’s 2% Vitamin Cg so these will significantly reduce the fine lines and wrinkles. You know, when you age, you lose moisture in your skin. The added hyaluronic acid helps you lock in moisture.”
Host Janeena Chan and Kiehl’s product manager, Joan Hwang
Garage: So what would you say are the most important routines in skincare?
Joan Hwang (JH): “I always say when it comes to skincare regimen that you always have to be true to what you can realistically do. However, adding one serum to your skincare will actually boost your skin and you will really see the difference.
A typical skincare routine would consist of cleansing, toning, serum, moisturizer, eye cream, and UV [protection], but if you have to choose the most essential, these are the serum and the UV. You can’t forget those two. Choose the power-packed one, and that’s what the Powerful-Strength Line-Reducing Concentrate actually is.”
SLC: “Clinical studies show that 8 weeks of using the Powerful-Strength Line-Reducing Concentrate reduced face lines by 60%. Most men’s main concern is oily skin, but lines and wrinkles will still develop. Prevention is better than cure, so it’s better to start early.”
Featuring a pleasant citrus scent, the Powerful-Strength Line-Reducing Concentrate’s formula is carefully balanced by Kiehl’s chemists to allow it to be absorbed quickly without feeling greasy or oily. And with its heightened potency and added hyaluronic acid, the Powerful-Strength Line-Reducing Concentrate packs a stronger punch; an instant boost in giving skin the appearance of radiance and smoothness.
For more information, visit www.facebok.com/KiehlsPhilippines and via Instagram at @KiehlsPhilippines